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The Audiences page is where you build reusable groups of members based on where they work, what they do, or who they are. Once created, an audience can be targeted with articles, campaigns, and used in Feed Groups — no need to hand-pick members every time. 🎯

In questo articolo:

👀 Overview of the Audiences page

➕ Creating an audience

🎛️ Audience criteria explained

🔍 Searching and filtering

⚙️ Managing an audience

💡 Best practices

👀 Overview of the Audiences page

Open Audiences from the left navigation to see every audience your team has built. The header shows a total count (e.g. 19 audiences) and gives you quick access to Filter, Create, and a search field.

Each row shows:

• 🏷️ Name — the audience name and an optional description
• 👥 Audience Size — how many members currently match the criteria
• 🎛️ Filters — a summary of the rules used to build the audience
• 🕒 Updated at — the last time the audience was edited

Audiences update automatically. As members join, change workplace, or leave, the size adjusts to reflect who currently matches.

➕ Creating an audience

Use Create in the top right to build a new audience.

1. Click Create. The Create audience panel opens.
2. Give the audience a Name (up to 100 characters). This is what your team will see when targeting content, so make it clear.
3. Add an optional Description (up to 200 characters) explaining who the audience is for.
4. Under Audience Criteria, add one or more filters to define who's included (see Audience criteria explained).
5. Under Specify Locations, optionally pick exact districts, divisions, or locations to include.
6. Watch the preview area to see who currently matches your rules.
7. Click Create to save.

🎛️ Audience criteria explained

An audience is defined by two sets of rules. The two sets combine differently, so it's worth knowing the difference.

Audience Criteria — all must match

Everything under Audience Criteria works as an AND. A member is only included if they match every filter you add here.

• 🏢 Organization — target by organization. Defaults to All Organizations.
• 🌍 Country — target by country.
• 🔐 Role — target by the member's role (their permission set).
• 💼 Profession — target by job title or area of work.
• 🏷️ Location Category — target by a category applied to locations (e.g. flagship stores, outlets).
• 🎨 Content Category — target by matching content categories.

Specify Locations — any can match

Everything under Specify Locations works as an OR. A member is included if they belong to any of the locations you pick.

• 🗺️ District — target by a custom district.
• 📍 Division — target by region or state.
• 🏬 Location — target specific stores or workplaces.

🔍 Searching and filtering

For long lists, the Audiences page gives you two tools to find what you need:

Ricerca

Type into the Search… field at the top of the table. The list narrows to audiences whose name matches as you type.

Filter

Click Filter to narrow by the rules an audience uses. You can filter by:

• 🏢 Organization
• 🗺️ District
• 🔐 Role

This is useful when you want to quickly see every audience that touches a specific country manager's district, or every audience targeted at a particular role.

⚙️ Managing an audience

Hover any row and click Actions on the right to manage that audience.

• 👁️ View — open the audience details, including the member list that currently matches.
• ✏️ Edit — change the name, description, or criteria. The audience size recalculates as soon as you save.
• 🗑️ Delete — remove the audience permanently.

⚠️ Important: Delete can't be undone. Before deleting, check whether the audience is being used to target any articles, campaigns, or channels — removing it may affect who can still see that content.

💡 Best practices

• 🏷️ Name audiences by purpose, not people — "DK Store Managers" ages better than "Anna's Team" when responsibilities change.
• 📝 Use the description to explain when the audience should be used. Your future teammates will thank you.
• 🎛️ Start broad, then narrow — add the biggest filter first (e.g. Organization or Country), watch the preview count, and add more filters until the audience is the size you expect.
• 🔁 Reuse before you rebuild — check the existing list before creating a new audience. Most targeting jobs can be done with an audience that already exists.
• 🌍 Translate names for multi-country tenants — a well-named audience in every language means creators pick the right one, wherever they are.
• 🧹 Prune old audiences — if an audience hasn't been touched in a year and matches nobody, edit or delete it so the list stays useful.